As a more modern replacement for the static print media generally found in high traffic areas, digital signage takes advantage of the flexibility offered by advances in audio-video technology, specifically the ability to integrate dynamic content as opposed to the static images delivered by simple printed signage.
Using digital signage enables users to make frequent, rapid changes to the messaging conveyed to an audience.
Because digital signage doesn’t require the use of paper for printing, there is no need to dispose of old messaging when it becomes outdated. This is an important plus for increasingly green-aware customers.
Because digital signage enables messages to be rotated, content can be targeted based on audience demographic.
- Dynamic content control and cost-effectiveness
- No paper waste
- Greater Audience engagement.
- Targeted content.
- Avoiding spatial limitations.
- Convenient accessibility
- Revenue generation.