What is digital signage ?
Digital signage is an electronic display that features high-definition video, audio and text. Content is most commonly displayed on flat-panel LED, LCD or plasma monitors, using special software to control the messaging. It is most commonly used in retail, hospitality, transportation, healthcare and higher education environments, although its applications are virtually endless.
Digital signage is used to advertise products, educate customers or provide information that might help customers with their purchasing decisions. It can also be used to deliver real-time updates of news, weather, financial markets, sports or entertainment, depending on what is most relevant to the target audience.