InteractiveMedia manages a network of custom POS units on behalf of Die Son, whereby daily headlines and marketing material is sent directly these screens every before the start of trading.
Type: Advertising at POP
Locations: FMCG Retail stores
Setup: Custom digital stand incorporated with LED screens and media players
InteractiveMedia approached Die son newspaper with a concept never been seen nor utilized in South Africa. Daily headlines are submitted to InteractiveMedia, whereby our team remotely updates these headlines (custom design) to multiple screen placed in the retail landscape. This is one of the only networks in South Africa that is updated on a daily basis throughout the year. Premised upon the success, Die Burger embarked on a trial phase.