Boasting the two largest one-stop-shop pet stores in Cape Town, Petworld sought to implement a digital signage network within their pet and vet stores in order to entertain and inform their in-store customers and clients.
Petworld is known for its wide variety of pet products (food, toys, clothing, accessories—some of which are otherwise difficult to come by in South Africa), and an on-site vet and grooming service. Only small pets are sold in the stores, as Petworld is very involved in the promotion of cat and dog adoptions from local animal welfares.
Division: Information, Entertainment
Locations: Petworld floor, Vetworld
Setup: Commercial LCD screens with HD networkable media players connected through local LAN
With such large store floors, Petworld realised the need to advise their customers on any current or upcoming deals and specials. On top of providing store information, the screens also display some interesting tips and facts, as well as entertaining short video clips for those queuing at the counters. InteractiveMedia installed high-quality screens on which to present the relevant information, providing an effective and entertaining means of communication between the store and its clientele.