More traffic. More business
Search Engine Optimisation encompasses all of the processes and techniques used to prioritise your web content on search engine result pages (SERPs). When a potential customer is researching a product or service, using phrases or keywords in google, you want your relevant content to be displayed in the first few search results of google in order to direct traffic to your website. We help you achieve this by optimising your content, website structure and by creating links to increase your Google ``PageRank``. Traffic generated from search results is commonly referred to as ``organic`` traffic because unlike social advertising it is unpaid and almost exclusively based on relevancy and content quality. SEO is a vital component of any digital marketing strategy. These are some of the techniques we employ to ensure your content is discovered and converted into revenue:
Keyword Research
What keywords your site is already ranking for, what your competitors sites are ranking for and what keywords potential customers are searching online
High Quality Content Creation
Increase linking by other sites to your content, increase positive user experience, increase social media sharing. Combined, these all increase ``PageRank``.
Link Building
The more your content is linked through other sites, blogs and social media the higher google ranks your content and is likely to display it to potential customers.
Meta Tags
``Hidden messages`` that help search engines identify appropriate content in a pages source code.
Architecture Optimisation
Creating XML sitemaps and internal site links to help search engines crawl and discover all website pages for relevant content.
Conversion Rate Optimisation (CRO)
Converting link clicks to sales using techniques like A/B testing to make changes to website content and measure the impact of these changes on conversion rates.