Social media is a powerful and cost-effective tool for identifying new customers and marketing your services or products to a wider audience. The basis for achieving these desired outcomes is intrinsically linked to the reputation of any business. Our full-service social media management philosophy is centred around protecting and improving your businesses online reputation. Your business lives and breathes online 24 hours a day, 7 days a week. Interaction, continuity, helpfulness, integrity, voice and response quality are all important reputational factors that we take care for you, allowing you to focus on the core functions of your business. We handle all aspects of social media management including posts, ad-creation, defining and targeting audiences as well as interactions and responses.
Social Media Platforms
Various platforms are used by your intended audiences for distinct purposes and behaviours, the differences between each platform may appear subtle but each serve a specific need and offer unique opportunities to help you build your brand and reach more potential consumers. The nature of any business will determine the appropriate use of social media platforms and strategies. User demographics and the nature of content are key factors that determine when and how a platform is best utilised. We typically focus on the following social media platforms to create a cohesive and all-encompassing online presence for your business:
The largest and most versatile platform globally with a focus on information that captures a relatively older demographic
High user engagement with your brands visual content from a typically younger audience
A highly viral, powerful tool for consumer dialogue, humour, building online presence and defining your brand's ``voice``.
Strictly not a social media platform but a vital part of online consumer interaction none-the-less
Do I need social media manager for my small or medium size business?
Traditional forms of advertising such as television, radio and print are largely dead or inaccessible to most businesses due to their excessive cost and low relative value. Social media advertising can be highly cost-effective, agile and uniquely targeted. However due to the ever increasing complexity and changes in platform algorithms it is unlikely in-house social media management would maximise this potential. Utilising a team of social media professionals to communicate on behalf of your business has become the norm rather than the exception. Entrusting such an important function can seem daunting or prohibitively expensive, however this need not be the case. We've answered some frequently asked questions below to give you more insight into how this relationship works.
- +What social media services do you offer?We typically run every aspect of our clients social media platforms in close consultation with our clients. This includes creating visual and video content, actioning and managing ad sets and spend, as well as communicating through direct messages and interacting on posts. This creates continuity across all platforms and allows implementation of an ongoing, top-to-bottom strategy with the purpose of continuously optimise advertising, communication and response.
- +Which industries do you have experience communicating in?We service a range of clients, big and small, in a variety of traditional and specialised industries. This includes brick & mortar retail, educational institutions, e-commerce stores and food services. We understand that each industry is unique and your particular business, even more so. We develop strategies and communication that is integrated and complimentary to your existing business functionality.
- +How is social media performance measurable?Analytics are a big part of what we do. We look at all aspects of your business online including page growth statistics, reputation, online review response and messaging times, peak-time scheduling, ad conversion rates and associated costs just to name a few. We believe in an agile and flexible response and constantly evaluate when and where certain things are working and more importantly when they are not. We can provide a variety of metrics on all aspects of your marketing strategy from web traffic analytics, ad spend, engagement as well as retention and new business statistics.
- +Can my business afford these services?The costs associated with managing your businesses' social media and digital marketing functions are tailored to fit the current needs and barriers your business might be facing. We pride ourselves in offering transparent fee structures and have grown together with many of our clients from their early stages into healthy, vibrant and highly profitable businesses.